ROAS Calculator Advanced
Go beyond revenue divided by ad spend. Enter ad spend, revenue attributed to ads, your gross margin, agency and tool fees, the number of orders and the return rate. The calculator shows ROAS on net revenue, the break-even ROAS for your margin, gross profit and profit after all ad costs, ROI, advertising cost of sale (ACoS) and cost and profit per order – so you can see whether campaigns actually make money.
- Runs in your browser
- No sign-up
- Free to use
How to use ROAS Calculator Advanced
- Enter ad spend and attributed revenue.
- Enter your gross margin.
- Add fees, orders and returns.
- Compare ROAS with break-even ROAS.
ROAS Calculator Advanced features
Break-even ROAS
1 ÷ margin.
Profit after ads
Including agency fees.
ACoS
Ad spend ÷ revenue.
Per order
Cost and profit.
Formula shown
Every result explains how it was calculated.
Any currency
Choose from 30+ currencies; amounts are formatted for it.
When to use ROAS Calculator Advanced
- Google and Meta campaign reviews.
- Amazon advertising (ACoS).
- Agency reporting.
- Setting campaign targets.
ROAS Calculator Advanced FAQ
Why is a ROAS of 3 sometimes unprofitable?
With a 25% margin, break-even ROAS is 4. Below that, ads cost more than the profit they bring.
What is ACoS?
Advertising cost of sale, mainly used on Amazon: ad spend ÷ ad revenue. It is the inverse of ROAS.
Should I include returns?
Yes: returned orders do not keep their revenue.
What about repeat purchases?
First-order ROAS ignores later purchases; use CLV for a long-term view.
ROAS versus profit
ROAS measures revenue, not profit. Two campaigns with the same ROAS can have very different results if the products have different margins.
Setting targets as break-even ROAS plus a profit buffer keeps bidding tied to what the business earns.
Use consistent definitions over time: count customers and revenue the same way every month, separate one-off fees from recurring revenue, and compare cohorts rather than mixing old and new customers.
Benchmarks from other companies are only a rough guide, because business models, prices and customer types differ. Your own trend from month to month is usually more informative than a comparison with an industry average.