Ad Copy Generator
Good ad copy follows a structure. Choose one of four proven copywriting formulas, enter your product, the problem it solves, the main benefit, a feature that proves it, your offer and call to action, and get three versions of the ad to compare and test. Every claim comes from what you enter.
- Private by default
- No sign-up
- Free to use
Ad copy
Written by AI
AI suggestions can contain mistakes. Check them before you use them.
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How to use Ad Copy Generator
- Choose a formula: AIDA, PAS, BAB or FAB.
- Enter the product, the audience and the problem it solves.
- Add the main benefit, the feature that proves it, the offer and the call to action.
- Compare the versions and adapt the best one to your platform’s limits.
Ad Copy Generator features
Four formulas
Attention–Interest–Desire–Action, Problem–Agitation–Solution, Before–After–Bridge, Features–Advantages–Benefits.
Three versions
Different wordings of the same structure, ready for an A/B test.
Fact-based
Uses only the problem, benefit, feature and offer you supply.
Length shown
Each version shows its character count.
Gaps flagged
Tells you which inputs the formula still needs.
Optional AI writer
An AI version where enabled.
When to use Ad Copy Generator
- Drafting copy for social, search or display ads.
- Writing a product announcement email.
- Creating variations for split testing.
- Learning how copywriting formulas work.
Ad Copy Generator FAQ
What is AIDA?
Attention, Interest, Desire, Action: grab attention, build interest with information, create desire by showing the benefit, and ask for an action. It is the oldest and most widely used advertising structure.
When should I use PAS?
When your audience already feels a clear problem. Problem, Agitation, Solution names the problem, makes its cost felt, and presents the product as the fix.
What are BAB and FAB?
Before–After–Bridge contrasts life before and after and presents the product as the bridge. Features–Advantages–Benefits moves from what the product has to what that does to why it matters to the buyer.
Which formula works best?
It depends on the audience and the product. Write versions in two formulas and test them; the results of your own tests are more reliable than any rule.
Will this copy increase my sales?
No tool can promise that. Structured copy is clearer and easier to test, but results depend on the product, offer, audience and targeting.
What must ad copy avoid?
False or unprovable claims, fake urgency and anything the platform prohibits. Advertising law and platform policies apply to every word.
Formulas are thinking tools
Copywriting formulas have lasted a century because they describe how people decide. Before anyone buys, they have to notice the message, understand what is offered, want the result and know what to do next. The formulas are different routes through those steps, and choosing one forces you to decide what your message is.
Each formula needs specific raw material. AIDA needs a hook and a clear benefit. PAS needs a problem the reader recognises and feels. BAB needs a vivid picture of the improvement. FAB needs a concrete feature and an honest translation of it into a benefit. When the generator says an input is missing, that is usually the part of the message you have not yet worked out.
Specific beats general. “Keeps your gear dry in the rain” persuades more than “high quality”; “free returns for 30 days” removes a concrete worry. Name the audience where you can, so the right people recognise themselves. Keep the call to action to one clear instruction.
Finally, test. Write two or three versions, run them against each other with the same audience and budget, and let the results choose. Keep every claim true and provable: advertising rules in most countries, and the policies of every ad platform, hold advertisers responsible for what their copy says.