Ecommerce Pricing Calculator
Set a price that leaves the margin you want after every cost. Enter the product cost, shipping and packaging, marketing cost per order, percentage fees charged on the sale price and any fixed fee per order, then the profit margin you aim for. The calculator solves for the price – percentage fees grow with the price, so it divides rather than adds – and suggests a .99 price with the resulting profit and margin.
- Runs in your browser
- No sign-up
- Free to use
How to use Ecommerce Pricing Calculator
- Enter product, shipping and marketing costs.
- Enter percentage and fixed fees.
- Set the target margin.
- Use the suggested price.
Ecommerce Pricing Calculator features
Fee-aware
Percentage fees grow with price.
Target margin
Solved exactly.
.99 rounding
Optional.
Break-even price
The lowest sensible price.
Formula shown
Every result explains how it was calculated.
Any currency
Choose from 30+ currencies; amounts are formatted for it.
When to use Ecommerce Pricing Calculator
- Pricing new products.
- Repricing after cost increases.
- Marketplace listings.
- Wholesale-to-retail price checks.
Ecommerce Pricing Calculator FAQ
Why not just add a markup?
Because fees are a share of the final price. Adding a markup to costs ignores that the fees rise with the price.
What margin should I target?
It depends on your fixed costs and market; many online shops aim for 20–40% after marketing.
What is the break-even price?
The price at which profit is zero.
Does it consider competitors?
No. Compare the result with market prices.
Pricing from costs
Cost-based pricing makes sure every sale contributes. Start from this price and adjust for what customers will pay and what competitors charge.
If the required price is above the market, reduce costs, change the product or reconsider selling it.
Re-run the numbers whenever an input changes – a supplier raises prices, a fee is updated or demand shifts – because small changes in costs or volumes often have a large effect on the result.
The calculator is deliberately simple: it uses the figures you enter and shows the arithmetic, so you can follow every step and repeat it in a spreadsheet when you want to build a fuller model.