Retail Price Calculator
Turn a cost into a shelf price. Enter the cost per unit, choose whether you price by markup (profit as a share of cost) or by margin (profit as a share of price) and enter the percentage. The calculator gives the retail price, optionally rounded to .99, the price with sales tax or VAT and the resulting profit, markup and margin – so the common markup-versus-margin confusion cannot slip into your prices.
- Runs in your browser
- No sign-up
- Free to use
Markup is profit ÷ cost; margin is profit ÷ price. A 50% margin equals a 100% markup.
How to use Retail Price Calculator
- Enter the unit cost.
- Choose markup or margin and enter it.
- Add sales tax and .99 rounding if needed.
- Read the price and the margins.
Retail Price Calculator features
Markup or margin
Either basis.
.99 rounding
Optional.
Tax added
For consumer prices.
Both percentages
Markup and margin shown.
Formula shown
Every result explains how it was calculated.
Any currency
Choose from 30+ currencies; amounts are formatted for it.
When to use Retail Price Calculator
- Shop pricing.
- Converting supplier price lists.
- Training staff on margins.
- Checking a price before printing labels.
Retail Price Calculator FAQ
What is the difference between markup and margin?
Markup is profit ÷ cost; margin is profit ÷ price. A 50% margin needs a 100% markup.
Why can a margin not reach 100%?
Because the price would have to be infinite.
Should prices include tax?
For consumers in most countries, yes; business prices are often shown before tax.
Does .99 pricing work?
It is widely used in retail; whether it helps depends on your brand and customers.
Markup or margin?
Retailers often think in margin because it relates profit to sales, while suppliers often quote markup. Mixing them up is one of the most common pricing mistakes.
The calculator always shows both, so you can check a price against either target.
All amounts stay on your device: the calculator runs in your browser, nothing you type is uploaded or saved, and the result updates as you change any field. The currency setting only changes how numbers are shown; no exchange rate is applied.
To keep a record, copy the main result with the copy button or note the breakdown shown under it. Reset brings back the example values, which is a quick way to see how the calculation behaves before entering your own figures.