Wholesale Price Calculator
Price products for retailers. Start from your production cost and a wholesale markup, or from a retail price and the markup retailers expect. The calculator gives the wholesale price, the suggested retail price, your profit and margin per unit and the retailer’s profit and margin – so both sides of the deal are visible.
- Runs in your browser
- No sign-up
- Free to use
100% (keystone) is common in retail.
How to use Wholesale Price Calculator
- Choose to start from cost or retail price.
- Enter cost, markup or retail price.
- Set the retailer’s markup (often 100%).
- Check both margins.
Wholesale Price Calculator features
Two directions
From cost or from retail.
Keystone default
100% retailer markup.
Both margins
Yours and the retailer’s.
Suggested retail
From wholesale.
Formula shown
Every result explains how it was calculated.
Any currency
Choose from 30+ currencies; amounts are formatted for it.
When to use Wholesale Price Calculator
- Makers selling to shops.
- Brands setting a price list.
- Checking if retail prices allow wholesale.
- Trade fair preparation.
Wholesale Price Calculator FAQ
What is keystone pricing?
Doubling the wholesale price to get the retail price – a 100% markup, or 50% margin.
What markup should a wholesaler use?
Enough to cover overheads and profit; many makers double production cost.
What if the retail price is fixed by the market?
Start from retail to see what wholesale price retailers can accept.
Is margin the same as markup?
No – a 100% markup is a 50% margin.
Leaving room for everyone
Wholesale pricing has to work for the maker, the retailer and the customer. If cost × 2 × 2 is far above what customers will pay, the product needs a lower cost or a direct-to-consumer route.
Keep wholesale and direct prices consistent so you do not undercut your own retailers.
Re-run the numbers whenever an input changes – a supplier raises prices, a fee is updated or demand shifts – because small changes in costs or volumes often have a large effect on the result.
The calculator is deliberately simple: it uses the figures you enter and shows the arithmetic, so you can follow every step and repeat it in a spreadsheet when you want to build a fuller model.